1
Publications
54
Citations
1
H-Index
2015
Active since
Affiliations
Abu Bakar Mukhtar Yakasai is an author at International Islamic University Malaysia specializing in behavioral decision making, marketing strategy, and interactive marketing.
Top concepts
MarketingManagementMotivationAdvertisingCommunicationSocial SciencesSocial InfluenceConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2015–2015
1
1
Rows per page
1–1 of 1