Ainun Nadzirah Mahmood is an author at Universiti Teknologi MARA specializing in consumer behavior, fintech, and technology.
Top concepts
FintechBusinessEconomicsMarketingE-businessManagementTechnologyConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2020–2020
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Factors Influencing the Adoption of E-Payment: An Empirical Study in Malaysia
Intan Syafinaz Mat Shafie, Yuslina Liza Mohd Yusof, Ainun Nadzirah Mahmood et al. · ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL · 2020 · 16 citations · Full text
Customer Satisfaction, Innovation Adoption, Effort Expectancy +18
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