Yu‐Ting Lin

Improvised Marketing Interventions in Social Media

Abhishek Borah, Sourindra Banerjee, Yu‐Ting Lin et al. · Journal of Marketing · 2020 · 110 citations · Full text

Entertainment Marketing, Digital Marketing, Emerging Media +26

Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts

Yu‐Ting Lin, Her-Sen Doong, Andreas B. Eisingerich · Journal of Service Research · 2020 · 104 citations · Full text

Customer Satisfaction, Avatar Animation, Digital Marketing +26

Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration

Yu‐Ting Lin, Carina Tudor-Sfetea, Sarim Siddiqui et al. · JMIR mhealth and uhealth · 2018 · 76 citations · Full text

Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation: Qualitative Study of Cognitive Behavioral Therapy (CBT) Versus Non-CBT-Based Digital Solutions

Carina Tudor-Sfetea, Riham Rabee, Muhammad Najim et al. · JMIR mhealth and uhealth · 2018 · 68 citations · Full text

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

Yu‐Ting Lin, Deborah J. MacInnis, Andreas B. Eisingerich · Journal of Marketing · 2020 · 67 citations · Full text

Behavioral Decision Making, Serial Mediators, Consumer Study +16