Sourindra Banerjee

Improvised Marketing Interventions in Social Media

Abhishek Borah, Sourindra Banerjee, Yu‐Ting Lin et al. · Journal of Marketing · 2020 · 116 citations · Full text

Business, Marketing, Marketing Management +12

Indirect Learning: How Emerging-Market Firms Grow in Developed Markets

Sourindra Banerjee, Jaideep Prabhu, Rajesh Chandy · Journal of Marketing · 2014 · 92 citations · Full text

Management, International Business, International Management +17

Design thinking and public sector innovation: The divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance

Jarrod P. Vassallo, Sourindra Banerjee, Hasanuzzaman Zaman et al. · Research Policy · 2023 · 70 citations · Full text

Management, Organizational Behavior, Psychology +9

The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India

Jarrod P. Vassallo, Jaideep Prabhu, Sourindra Banerjee et al. · Journal of Product Innovation Management · 2019 · 51 citations · Full text

Management, Economics, Innovation Management +12

International-market-information use across new-product-development stages

Anna Dubiel, Sourindra Banerjee, Holger Ernst et al. · International Marketing Review · 2018 · 19 citations · Full text

Management, Innovation Management, International Business +13