Concepedia

Amira Fouad Ahmed Mahran

AF

Statistics

Publications

3

Citations

123

H-Index

3

Active since

2011

Affiliations

Cairo University(Current)

Amira Fouad Ahmed Mahran is an author at Cairo University specializing in consumer behavior, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrandingBrand StrategyBrand ManagementBrand DevelopmentBehavioral Economics

Publications per year

2011–2022

3

Publications

3

Internal corporate branding impact on employees’ brand supporting behaviour

Sally Raouf Ragheb Garas, Amira Fouad Ahmed Mahran, Hassan Mohamed · Journal of Product & Brand Management · 2017 · 85 citations

Internal Branding, Brand Strategy, Consumer Research +16

Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory

Sally Raouf Ragheb Garas, Amira Fouad Ahmed Mahran, Hassan Mohamed · Journal of Product & Brand Management · 2022 · 24 citations

Ethical Judgement, Consumer Uncertainty, Behavioral Decision Making +29

Exploring Determinants Influencing the Intention to Use Mobile Payment Service

Amira Fouad Ahmed Mahran, Hala M. Labib Enaba · International Journal of Customer Relationship Marketing and Management · 2011 · 14 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +24

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