Concepedia

Hassan Mohamed

HM

5

Publications

171

Citations

5

H-Index

2017

Active since

Affiliations

Cairo University(Current)

University of Hull

Hassan Mohamed is an author at Cairo University specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementBrandingConsumer BehaviorConsumer ResearchArtsBusinessPsychologySocial MediaCommunication

Publications per year

2017–2024

5

Publications

5

Internal corporate branding impact on employees’ brand supporting behaviour

Sally Raouf Ragheb Garas, Amira Fouad Ahmed Mahran, Hassan Mohamed · Journal of Product & Brand Management · 2017 · 85 citations

Internal Branding, Brand Strategy, Consumer Research +16

Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction

Rania S. Hussein, Hassan Mohamed, Amr Kais · Journal of Marketing Communications · 2021 · 32 citations

Customer Satisfaction, Technology Adoption, Social Influence +18

Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory

Sally Raouf Ragheb Garas, Amira Fouad Ahmed Mahran, Hassan Mohamed · Journal of Product & Brand Management · 2022 · 24 citations

Ethical Judgement, Consumer Uncertainty, Behavioral Decision Making +29

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Ahmed Zaky, Hassan Mohamed, Gunjan Saxena · European Journal of Marketing · 2022 · 17 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Study +33

Factors associated with patient loyalty in private healthcare sector in Egypt

Rania Ahmed Aly El Garem, Amira Fouad, Hassan Mohamed · Journal of Humanities and Applied Social Sciences · 2024 · 13 citations · Full text

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