Luiz Rodrigo Cunha Moura

Do memorable restaurant experiences affect eWOM? The moderating effect of consumers' behavioural engagement on social networking sites

Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Manuela Guerreiro et al. · The TQM Journal · 2022 · 34 citations

Customer Satisfaction, Consumer Study, Consumer Research +20

Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost

Juliana Maria Magalh�ães Christino, Thais Silva, Luiz Rodrigo Cunha Moura et al. · Journal of Promotion Management · 2019 · 28 citations

Beliefs, Attitudes, Subjective Rules and Perceived Control about Water Saving Behavior

Luiz Rodrigo Cunha Moura, Gustavo Quiroga Souki, Ricardo Teixeira Veiga et al. · Mediterranean Journal of Social Sciences · 2017 · 14 citations · Full text

Water Policy, Behavioral Decision Making, Education +18

Validation of Scales to Research the Personal Financial Management

Ricardo Teixeira Veiga, Cátia Fabíola Parreira de Avelar, Luiz Rodrigo Cunha Moura et al. · Review of Business Management · 2019 · 13 citations · Full text

Does guests-perceived value for money affect WOM and eWOM? The impact of consumer engagement on SNS on eWOM

Gustavo Quiroga Souki, Alessandro Silva de Oliveira, Marco Túlio Correa Barcelos et al. · The TQM Journal · 2023 · 13 citations