Juliana Maria Magalh�ães Christino

The influence of YouTubers on followers’ use intention

Stela Cristina Hott Corrêa, Jo�ão Luiz Soares, Juliana Maria Magalh�ães Christino et al. · Journal of Research in Interactive Marketing · 2020 · 84 citations · Full text

Digital Marketing, Consumer Motivation, Use Intention +29

Understanding affiliation to cashback programs: An emerging technique in an emerging country

Juliana Maria Magalh�ães Christino, Thaís Santos Silva, Érico Aurélio Abreu Cardozo et al. · Journal of Retailing and Consumer Services · 2018 · 33 citations

Public Policy, Economics, Social Policy +8

Antecedents and Consequents of Brand Love in the Smartphone Market: An Extended Study of the Impact of Switching Cost

Juliana Maria Magalh�ães Christino, Thais Silva, Luiz Rodrigo Cunha Moura et al. · Journal of Promotion Management · 2019 · 28 citations

Relationships among dynamic capabilities dimensions in building competitive advantage: a conceptual model

Sandro Alves de Medeiros, Juliana Maria Magalh�ães Christino, Carlos Alberto Gonçalves et al. · Gestão & Produção · 2020 · 16 citations · Full text

Dynamic Capabilities Dimensions, Organizational Characteristic, Education +17

The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption

Luiza Gonçalves Ferreira Nicolau, Juliana Maria Magalh�ães Christino, Érico Aurélio Abreu Cardozo et al. · Journal of Fashion Marketing and Management · 2024 · 14 citations

Behavioral Decision Making, Consumer Research, Brand Strategy +18