Concepedia

Jo�ão Luiz Soares

JL

1

Publications

84

Citations

1

H-Index

2020

Active since

Affiliations

Universidade Federal de Minas Gerais(Current)

Jo�ão Luiz Soares is an author at Universidade Federal de Minas Gerais specializing in digital marketing, consumer engagement, and interactive marketing.

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Publications per year

2020–2020

1

Publications

1

The influence of YouTubers on followers’ use intention

Stela Cristina Hott Corrêa, Jo�ão Luiz Soares, Juliana Maria Magalh�ães Christino et al. · Journal of Research in Interactive Marketing · 2020 · 84 citations · Full text

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