Concepedia

Kumkum Bharti

KB

Statistics

Publications

15

Citations

598

H-Index

13

Active since

2014

Affiliations

Indian Institute of Management Kashipur(Current)

University of Otago

National Institute of Technology Hamirpur

Indian Institute of Technology Roorkee

Kumkum Bharti is an author at Indian Institute of Management Kashipur specializing in marketing, management, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchBusiness StrategyCustomer SatisfactionEconomicsConsumer BehaviorInteractive MarketingMarketing Strategy

Publications per year

2014–2023

15

Publications

15

Dispositional traits and organic food consumption

Mohd Sadiq, Justin Paul, Kumkum Bharti · Journal of Cleaner Production · 2020 · 91 citations

Food Choice, Nutrition, Dietary Exposure +7

Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive

Mohd Sadiq, Kumkum Bharti, Mohd Adil et al. · Journal of Retailing and Consumer Services · 2021 · 78 citations

Economics, Consumer Decision Making, Green Marketing +12

Value co-creation: Literature review and proposed conceptual framework

Kumkum Bharti, Rajat Agrawal, Vinay Sharma · International Journal of Market Research · 2015 · 72 citations

Management, Business, Value Theory +7

What drives the customer of world's largest market to participate in value co-creation?

Kumkum Bharti, Rajat Agrawal, Vinay Sharma · Marketing Intelligence & Planning · 2014 · 67 citations

Customer Satisfaction, Value Theory, Consumer Research +24

Predicting Online Travel Purchase Behavior: The Role of Trust and Perceived Risk

Mohd Sadiq, Nikhil Dogra, Mohd Adil et al. · Journal of Quality Assurance in Hospitality & Tourism · 2021 · 59 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +26

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