Concepedia
Statistics
Publications
15
Citations
628
H-Index
13
Active since
2014
Affiliations
Indian Institute of Management Kashipur(Current)
University of Otago
National Institute of Technology Hamirpur
Indian Institute of Technology Roorkee
Kumkum Bharti is an author at Indian Institute of Management Kashipur specializing in marketing, business, and marketing strategy.
Publications per year
2014–2023
Dispositional traits and organic food consumption
Mohd Sadiq, Justin Paul, Kumkum Bharti · Journal of Cleaner Production · 2020 · 94 citations
Agriculture, Nutrition, Nutritional Sciences +9
Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
Mohd Sadiq, Kumkum Bharti, Mohd Adil et al. · Journal of Retailing and Consumer Services · 2021 · 83 citations
Social Sciences, Economics, Marketing +16
Value co-creation: Literature review and proposed conceptual framework
Kumkum Bharti, Rajat Agrawal, Vinay Sharma · International Journal of Market Research · 2015 · 72 citations
Management, Marketing, Strategic Management +15
What drives the customer of world's largest market to participate in value co-creation?
Kumkum Bharti, Rajat Agrawal, Vinay Sharma · Marketing Intelligence & Planning · 2014 · 67 citations
Business, Marketing, Marketing Management +13
Predicting Online Travel Purchase Behavior: The Role of Trust and Perceived Risk
Mohd Sadiq, Nikhil Dogra, Mohd Adil et al. · Journal of Quality Assurance in Hospitality & Tourism · 2021 · 64 citations
Management, Marketing, Tourism Management +17
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