Concepedia

Nikhil Dogra

ND

7

Publications

305

Citations

7

H-Index

2021

Active since

Affiliations

National Institute of Technology Hamirpur(Current)

Saudi Electronic University

University of Otago

Lovely Professional University

University of Reading

Nikhil Dogra is an author at National Institute of Technology Hamirpur specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorTourismCommunicationDigital MarketingCustomer SatisfactionDestination Marketing

Publications per year

2021–2023

7

Publications

7

Examining Consumer’s Intention to Adopt AI-Chatbots in Tourism Using Partial Least Squares Structural Equation Modeling Method

Farrukh Rafiq, Nikhil Dogra, Mohd Adil et al. · Mathematics · 2022 · 92 citations · Full text

Artificial Intelligence, Customer Satisfaction, Tourism Management +24

Predicting Online Travel Purchase Behavior: The Role of Trust and Perceived Risk

Mohd Sadiq, Nikhil Dogra, Mohd Adil et al. · Journal of Quality Assurance in Hospitality & Tourism · 2021 · 59 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +26

Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA

Nikhil Dogra, Mohd Adil, Mohd Sadiq et al. · Journal of Retailing and Consumer Services · 2023 · 59 citations

Customer Experience, Customer Satisfaction, Hybrid Technique +10

Should we or should we not? Examining travelers' perceived privacy, perceived security and actual behavior in online travel purchases

Nikhil Dogra, Mohd Adil · Journal Of Vacation Marketing · 2022 · 32 citations

Digital Marketing, Consumer Research, Communication +23

Demystifying tourists’ intention to purchase travel online: the moderating role of technical anxiety and attitude

Nikhil Dogra, Mohd Adil, Mohd Sadiq et al. · Current Issues in Tourism · 2022 · 27 citations

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