Concepedia
Statistics
Publications
5
Citations
180
H-Index
Active since
2022
Affiliations
Saudi Electronic University(Current)
National Institute of Technology Hamirpur
Soochow University
Farrukh Rafiq is an author at Saudi Electronic University specializing in marketing, tourism, and behavioral decision making.
Top concepts
MarketingTourismBusinessBehavioral Decision MakingManagementPsychologySocial SciencesConsumer BehaviorConsumer ResearchSocial Psychology
Publications per year
2022–2023
Examining Consumer’s Intention to Adopt AI-Chatbots in Tourism Using Partial Least Squares Structural Equation Modeling Method
Farrukh Rafiq, Nikhil Dogra, Mohd Adil et al. · Mathematics · 2022 · 92 citations · Full text
Artificial Intelligence, Customer Satisfaction, Tourism Management +24
Demystifying tourists’ intention to purchase travel online: the moderating role of technical anxiety and attitude
Nikhil Dogra, Mohd Adil, Mohd Sadiq et al. · Current Issues in Tourism · 2022 · 27 citations
From Thinking Green to Riding Green: A Study on Influencing Factors in Electric Vehicle Adoption
Farrukh Rafiq, Eden Samuel Parthiban, Yaisna Rajkumari et al. · Sustainability · 2023 · 21 citations · Full text
Electric Vehicle Adoption, Green Marketing, Consumer Uncertainty +28
Explanatory or Dispositional Optimism: Which Trait Predicts Eco-Friendly Tourist Behavior?
Farrukh Rafiq, Syed Khusro Chishty, Mohd Adil · Sustainability · 2022 · 20 citations · Full text
Customer Satisfaction, Tourism Management, Behavioral Sciences +15
Examining ecotourism intention: The role of tourists' traits and environmental concerns
Farrukh Rafiq, Mohd Adil, Jei‐Zheng Wu · Frontiers in Psychology · 2022 · 20 citations · Full text
Behavioral Decision Making, Social Psychology, Cultural Tourism +21
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