Concepedia

Tanja Kesić

TK

5

Publications

144

Citations

5

H-Index

2003

Active since

Affiliations

University of Zagreb(Current)

Tanja Kesić is an author at University of Zagreb specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchHealthCultureEconomicsFood ChoiceFood MarketingFood RegulationsConsumer Behavior

Publications per year

2003–2011

5

Publications

5

Market segmentation on the basis of food‐related lifestyles of Croatian families

Tanja Kesić, Sunčana Piri Rajh · British Food Journal · 2003 · 72 citations

Lifestyle Segments, Consumer Economics, Consumer Research +20

Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication

Goran Vlašić, Tanja Kesić · Journal of Marketing Communications · 2007 · 24 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

Tourism Destination Image Formation – The Case of Dubrovnik, Croatia

Tanja Kesić, Ivana Pavlić · University of Zagreb University Computing Centre (SRCE) · 2011 · 21 citations · Full text

MARKET SEGMENTATION IN THE REPUBLIC OF CROATIA ACCORDING TO FOOD-RELATED LIFESTYLE

Tanja Kesić, Sunčana Piri Rajh, Helena Kesić · University of Zagreb University Computing Centre (SRCE) · 2008 · 15 citations · Full text

Food Choice, Nutrition, Economics +15

The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia)

Tanja Kesić, Sunčana Piri Rajh, Goran Vlašić · 2005 · 12 citations

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