Concepedia

Goran Vlašić

GV

4

Publications

76

Citations

4

H-Index

2005

Active since

Affiliations

University of Zagreb(Current)

Goran Vlašić is an author at University of Zagreb specializing in management, marketing, and family business studies.

Top concepts

MarketingManagementArtsBusinessStrategyCommunicationMedia MarketingUser ExperienceEntrepreneurshipFirm Performance

Publications per year

2005–2022

4

Publications

4

Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication

Goran Vlašić, Tanja Kesić · Journal of Marketing Communications · 2007 · 24 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

Comparative analysis of the role of strategic orientation, strategic performance metric focus and strategic audacity in driving firm performance: family businesses vs nonfamily businesses

Goran Vlašić · Journal of Family Business Management · 2022 · 21 citations · Full text

Firm Performance, Entrepreneurship, Competitive Advantage +16

Information hunt: the impact of product type and time pressure on choice of information source for purchase decisions

Goran Vlašić, Marko Janković, Amra Kramo-Čaluk · University of Zagreb University Computing Centre (SRCE) · 2011 · 19 citations · Full text

The Influence of Animosity, Xenophilia and Ethnocentric Tendencies on Consumers' Willingness to Buy Foreign Products (The Case of Croatia)

Tanja Kesić, Sunčana Piri Rajh, Goran Vlašić · 2005 · 12 citations

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