Concepedia

Sunčana Piri Rajh

SP

8

Publications

199

Citations

8

H-Index

2003

Active since

Affiliations

University of Zagreb(Current)

Institute of Economics Zagreb

Sunčana Piri Rajh is an author at University of Zagreb specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorHealthFood ChoiceFood MarketingConsumer Decision MakingCultureBusiness

Publications per year

2003–2017

8

Publications

8

Market segmentation on the basis of food‐related lifestyles of Croatian families

Tanja Kesić, Sunčana Piri Rajh · British Food Journal · 2003 · 72 citations

Lifestyle Segments, Consumer Economics, Consumer Research +20

Antecedents of food-related consumer decision-making styles

Ivan‐Damir Anić, Sunčana Piri Rajh, Edo Rajh · British Food Journal · 2014 · 39 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +21

Organizational buying decision approaches in manufacturing industry: developing measures and typology

Dubravka Sinčić Ćorić, Ivan‐Damir Anić, Sunčana Piri Rajh et al. · Journal of Business and Industrial Marketing · 2017 · 21 citations

Organizational Economics, Consumer Research, Developing Measures +24

Exploring consumers’ food-related decision-making style groups and their shopping behaviour

Ivan‐Damir Anić, Edo Rajh, Sunčana Piri Rajh · Economic Research-Ekonomska Istraživanja · 2015 · 17 citations · Full text

MARKET SEGMENTATION IN THE REPUBLIC OF CROATIA ACCORDING TO FOOD-RELATED LIFESTYLE

Tanja Kesić, Sunčana Piri Rajh, Helena Kesić · University of Zagreb University Computing Centre (SRCE) · 2008 · 15 citations · Full text

Food Choice, Nutrition, Economics +15

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