Serhat Özer

Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions

Mine Oyman, Dondu Bal, Serhat Özer · Computers in Human Behavior · 2021 · 233 citations

Business, Information Systems, Marketing +11

The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand

Serhat Özer, Mine Oyman, Yusuf Zafer Can UĞURHAN · Journal of Marketing Communications · 2018 · 26 citations

Business, Marketing, Marketing Management +17

Bread consumption and waste of households in urban area of Adana Province

Aykut Gül, H. Bayram Işık, Tufan Bal et al. · Electronic Journal of Polish Agricultural Universities. Series Food Science and Technology · 2003 · 21 citations

Agriculture, Food Science, Nutritional Sciences +15

The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value

Sıddık Bozkurt, David Gligor, Serhat Özer et al. · Journal of Marketing Analytics · 2023 · 15 citations

Business, Marketing, Marketing Management +14

Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country

Arash Kordestani, Pejvak Oghazi, Onur İZMİR et al. · Journal of Innovation & Knowledge · 2023 · 11 citations · Full text

Veterinary Medicine, Communication, Health Behavior +17