Concepedia
Statistics
Publications
3
Citations
384
H-Index
Active since
2005
Affiliations
Anadolu University(Current)
Usak University
Abdullah Gül University
Mine Oyman is an author at Anadolu University specializing in business, consumer behavior, and marketing.
Publications per year
2005–2021
Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
Mine Oyman, Dondu Bal, Serhat Özer · Computers in Human Behavior · 2021 · 233 citations
Business, Information Systems, Marketing +11
Consumer Ethics: A Cross-Cultural Study of the Ethical Beliefs of Turkish and American Consumers
Mohammed Y. A. Rawwas, Ziad Swaidan, Mine Oyman · Journal of Business Ethics · 2005 · 125 citations
Business, Marketing, Business Ethics +16
The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
Serhat Özer, Mine Oyman, Yusuf Zafer Can UĞURHAN · Journal of Marketing Communications · 2018 · 26 citations
Business, Marketing, Marketing Management +17
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