Concepedia

Yusuf Zafer Can UĞURHAN

YZ

Statistics

Publications

2

Citations

49

H-Index

2

Active since

2018

Affiliations

Eskişehir City Hospital(Current)

Anadolu University

Yusuf Zafer Can UĞURHAN is an author at Eskişehir City Hospital specializing in new media theory, attitude toward ads, and communication.

ORCID

Publications per year

2018–2020

2

Publications

2

The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand

Serhat Özer, Mine Oyman, Yusuf Zafer Can UĞURHAN · Journal of Marketing Communications · 2018 · 26 citations

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FROM MEDIA LITERACY TO NEW MEDIA LITERACY: A LENS INTO OPEN AND DISTANCE LEARNING CONTEXT

Yusuf Zafer Can UĞURHAN, Evrim Genç Kumtepe, Alper Tolga Kumtepe · Turkish Online Journal of Distance Education · 2020 · 23 citations · Full text

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