Concepedia

Hyuk Jun Cheong

HJ

Statistics

Publications

5

Citations

454

H-Index

5

Active since

2008

Affiliations

University of Scranton(Current)

University of Tennessee at Knoxville

Hyuk Jun Cheong is an author at University of Scranton specializing in marketing, consumer behavior, and business.

Publications per year

2008–2020

5

Publications

5

Consumers’ Reliance on Product Information and Recommendations Found in UGC

Hyuk Jun Cheong, Margaret Morrison · Journal of Interactive Advertising · 2008 · 357 citations

Business, Marketing, Marketing Management +17

Posting, Lurking, and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Content

Margaret Morrison, Hyuk Jun Cheong, Sally J. McMillan · Journal of Interactive Advertising · 2013 · 48 citations

Social Sciences, Marketing, Marketing Management +17

Updating the Foote, Cone & Belding Grid

Hyuk Jun Cheong, Yunjae Cheong · Journal of Advertising Research · 2020 · 17 citations

Business, Communication, Marketing +11

U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

Hyuk Jun Cheong, Sufyan Mohammed-Baksh · Cogent Business & Management · 2019 · 16 citations · Full text

Business, Marketing, Marketing Management +17

U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving

Hyuk Jun Cheong, Sufyan Mohammed-Baksh · Journal of Promotion Management · 2020 · 16 citations

Business, Communication, Marketing +16

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