Concepedia

Sufyan Mohammed-Baksh

SM

Statistics

Publications

4

Citations

69

H-Index

4

Active since

2015

Affiliations

University of Scranton(Current)

Sufyan Mohammed-Baksh is an author at University of Scranton specializing in marketing, business, and consumer behavior.

Publications per year

2015–2020

4

Publications

4

Hegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper's Gender

Sufyan Mohammed-Baksh, Coy Callison · Journal of Promotion Management · 2015 · 27 citations

Social Sciences, Gender Studies, Marketing +12

U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

Hyuk Jun Cheong, Sufyan Mohammed-Baksh · Cogent Business & Management · 2019 · 16 citations · Full text

Business, Marketing, Marketing Management +17

U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving

Hyuk Jun Cheong, Sufyan Mohammed-Baksh · Journal of Promotion Management · 2020 · 16 citations

Business, Communication, Marketing +16

Video Game Journalism and the Ideology of Anxiety: Implications for Effective Reporting in Niche Industries and Oligopolies

Howard Fisher, Sufyan Mohammed-Baksh · Journal of Media Ethics · 2020 · 10 citations

Social Sciences, Communication, Mass Communication +12

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