Concepedia

Francisca Sinn

FS

6

Publications

253

Citations

6

H-Index

2007

Active since

Affiliations

Adolfo Ibáñez University(Current)

Georgetown University

Pontificia Universidad Católica de Chile

Francisca Sinn is an author at Adolfo Ibáñez University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessBrand EquityBrand AwarenessConsumer ResearchDesignBrandingEconomicsPsychology

Publications per year

2007–2014

6

Publications

6

Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter?

Sandra Milberg, Francisca Sinn, Ronald C. Goodstein · Journal of Consumer Research · 2010 · 80 citations · Full text

Compromising the compromise effect: Brands matter

Francisca Sinn, Sandra Milberg, Leonardo D. Epstein et al. · Marketing Letters · 2007 · 60 citations

Marketing, Positioning (Marketing), Management +9

Vulnerability of global brands to negative feedback effects

Sandra Milberg, Francisca Sinn · Journal of Business Research · 2007 · 46 citations

Brand Equity, Digital Marketing, Management +6

Synthesis of attraction effect research

Sandra Milberg, Mónica Silva, Paulina Celedon et al. · European Journal of Marketing · 2014 · 34 citations

Behavioral Decision Making, Social Influence, Attraction Effect Research +16

Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?

Paulina Celedon, Sandra Milberg, Francisca Sinn · Journal of Business Research · 2013 · 17 citations

Economics, Consumer Culture, Brand Equity +11

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