Marie Le Blond

Supplementing hedonic and sensory consumer research on beer with cognitive and emotional measures, and additional insights via consumer segmentation

Sara R. Jaeger, Yixun Xia, Marie Le Blond et al. · Food Quality and Preference · 2018 · 65 citations

Food Choice, Emotional Measures, Consumer Study +10

Perceived situational appropriateness for foods and beverages: consumer segmentation and relationship with stated liking

Sara R. Jaeger, Christina M. Roigard, Marie Le Blond et al. · Food Quality and Preference · 2019 · 39 citations

Food Choice, Food Marketing, Behavioral Sciences +11

Sensory product characterisations based on check-all-that-apply questions: Further insights on how the static (CATA) and dynamic (TCATA) approaches perform

Letícia Vidal, Lucía Antúnez, Gastón Ares et al. · Food Research International · 2019 · 29 citations

Cognitive Science, Sensory Science (Food Sensory Science), Further Insights +13

Emoji in open‐ended questions: A novel use in product research with consumers

Letícia Vidal, Gastón Ares, Marie Le Blond et al. · Journal of Sensory Studies · 2020 · 18 citations

Emojis, Open‐ended Question, Consumer Study +21