Concepedia

Masri Abdul Lasi

MA

Statistics

Publications

2

Citations

22

H-Index

2

Active since

2020

Affiliations

City University College of Science and Technology(Current)

Masri Abdul Lasi is an author at City University College of Science and Technology specializing in management, marketing, and medicine.

Top concepts

BusinessMedicineMarketingManagementBrand EquityBrand LoyaltyCommunicationBrand StrategyConsumer ResearchMarketing Strategy

Publications per year

2020–2020

2

Publications

2

The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia

Masri Abdul Lasi, Tan Cheng Man · American Journal of Industrial and Business Management · 2020 · 11 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +16

THE RELATIONSHIP BETWEEN E- MARKETING MIX STRATEGY AND INTEGRATED MARKETING COMMUNICATION: A CONCEPTUAL FRAMEWORK

Masri Abdul Lasi, Sallina Mohamed Salim · International Journal of Engineering Applied Sciences and Technology · 2020 · 11 citations · Full text

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