Concepedia

William G. Nickels

WG

Statistics

Publications

2

Citations

64

H-Index

2

Active since

1981

Affiliations

University of Maryland, College Park(Current)

William G. Nickels is an author at University of Maryland, College Park specializing in marketing, market segmentation, and market design.

Top concepts

Publications per year

1981–2013

2

Publications

2

Rapport Building for Salespeople: A Neuro-Linguistic Approach

William G. Nickels, Robert F. Everett, Ronald Klein · Journal of Personal Selling and Sales Management · 2013 · 36 citations

, , +13

A Rationalization for Macromarketing Concepts and Definitions

Donald L. Shawver, William G. Nickels · Journal of Macromarketing · 1981 · 28 citations

, , +10

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