Concepedia

Vibhas Amawate

VA

3

Publications

123

Citations

3

H-Index

2019

Active since

Affiliations

Indian Institute of Management Kashipur(Current)

Vibhas Amawate is an author at Indian Institute of Management Kashipur specializing in persuasion, management, and marketing.

Top concepts

BusinessMarketingManagementPersuasionConsumer ResearchCustomer SatisfactionMarketing CommunicationBrand AwarenessSocial MarketingMarketing Analytics

Publications per year

2019–2020

3

Publications

3

Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

Vibhas Amawate, Madhurima Deb · Journal of Marketing Communications · 2019 · 74 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +17

CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity

Madhurima Deb, Vinay Sharma, Vibhas Amawate · Journal of Strategic Marketing · 2020 · 33 citations

Marketing Analytics, Customer Satisfaction, Religiosity +19

Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism

Madhurima Deb, Vibhas Amawate · VINE Journal of Information and Knowledge Management Systems · 2019 · 16 citations

Marketing, Marketing Analytics, Customer Satisfaction +15

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