Concepedia

Madhurima Deb

MD

19

Publications

771

Citations

16

H-Index

2010

Active since

Affiliations

Indian Institute of Management Kashipur(Current)

North Carolina Agricultural and Technical State University

Indian Institute of Management Ranchi

International Management Institute

Madhurima Deb is an author at Indian Institute of Management Kashipur specializing in consumer research, business, and marketing.

Top concepts

MarketingBusinessConsumer ResearchManagementCustomer SatisfactionConsumer BehaviorCulturePersuasionMarketing CommunicationTourism

Publications per year

2010–2023

19

Publications

19

An empirical examination of customers’ adoption of m-banking in India

Madhurima Deb, Ewuuk Lomo‐David · Marketing Intelligence & Planning · 2014 · 192 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +18

Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

Vibhas Amawate, Madhurima Deb · Journal of Marketing Communications · 2019 · 74 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +17

Factors impacting the adoption of m-banking: understanding brand India’s potential for financial inclusion

Madhurima Deb, Aarti Agrawal · Journal of Asia Business Studies · 2017 · 66 citations

Digital Marketing, Brand Strategy, Consumer Research +20

Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic

Mohit Manchanda, Madhurima Deb · Current Issues in Tourism · 2021 · 55 citations

On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context

Mohit Manchanda, Madhurima Deb · Journal of Internet Commerce · 2020 · 49 citations

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