Concepedia

Monika Hajdas

MH

6

Publications

286

Citations

6

H-Index

2019

Active since

Affiliations

Wroclaw University of Economics and Business(Current)

Monika Hajdas is an author at Wroclaw University of Economics and Business specializing in management, sociology, and family relationships.

Top concepts

ManagementDesignCultureBusinessLearningEducationMarketingSociologyBrand EquityMarket Design

Publications per year

2019–2023

6

Publications

6

The omni-channel approach: A utopia for companies?

Monika Hajdas, Joanna Radomska, Susana Costa e Silva · Journal of Retailing and Consumer Services · 2020 · 104 citations · Full text

Omnichannel Logistics, Omni-channel Approach, Management +8

The real purpose of purpose-driven branding: consumer empowerment and social transformations

Monika Hajdas, Ryszard Kłeczek · Journal of Brand Management · 2021 · 55 citations

Marketing, Culture, Purpose-driven Branding +9

Wicked problems and project-based learning: Value-in-use approach

Ryszard Kłeczek, Monika Hajdas, Sylwia Wrona · The International Journal of Management Education · 2019 · 48 citations

Problem-based Learning, Learning Sciences, Design +4

Playing the wild cards: Antecedents of family firm resilience

Wojciech Czakon, Monika Hajdas, Joanna Radomska · Journal of Family Business Strategy · 2022 · 41 citations · Full text

Family Management, Sociology, Management +5

Food Demand Prediction Using the Nonlinear Autoregressive Exogenous Neural Network

Krzysztof Lutosławski, Marcin Hernes, Joanna Radomska et al. · IEEE Access · 2021 · 27 citations · Full text

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