Concepedia

Jay L. Laughlin

JL

Statistics

Publications

4

Citations

84

H-Index

4

Active since

1991

Affiliations

Kansas State University(Current)

Jay L. Laughlin is an author at Kansas State University specializing in management, business, and marketing.

Top concepts

Publications per year

1991–1995

4

Publications

4

An approach to industrial market segmentation

Jay L. Laughlin, Charles R. Taylor · Industrial Marketing Management · 1991 · 34 citations

, , +8

Game and Simulation Effectiveness in Marketing Education: An Experimental Investigation

Jay L. Laughlin, Robert E. Hite · Journal of Marketing Education · 1993 · 21 citations

, , +18

Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course

David M. Andrus, Jay L. Laughlin, Wayne Norvell · Marketing Education Review · 1995 · 18 citations

, , +12

A Strategic Model for Multinational Corporation Social Responsibility in the Third World

Jay L. Laughlin, Mohammad Badrul Ahsan · Journal of International Marketing · 1994 · 11 citations

, , +18

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