Journal of International Marketing · 1994 · 11 citations · 20 references
International EconomicsExchange StructuralismStrategic ModelMultinational EnterpriseInternationalizationInternational Business StrategyThird WorldManagementCorporate ResponsibilityCorporate ResponsesGlobal Value ChainInternational BusinessGlobal StrategyInternational ManagementCorporate Social ResponsibilityStrategic ManagementInternational FirmsBusinessInternational OrganizationResponsible Exchange BehaviorSocial Responsibility
Frequent criticism of multinational corporation social responsibility is contrasted with the “Friedman Doctrine,” which maintains that the social responsibility of business is to increase profits. A general framework recognizing that the long-range purpose of exchange is the mutual satisfaction of the interests of all parties leads to a discussion of concepts from Blau's exchange structuralism. A structural model for enhancing multinational corporation strategy for socially responsible exchange behavior with developing nations is introduced.
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Health Sciences, Sociological Method, Social Organization +12