A Strategic Model for Multinational Corporation Social Responsibility in the Third World

Jay L. Laughlin, Mohammad Badrul Ahsan

Journal of International Marketing · 1994 · 11 citations · 20 references

Concepts

Abstract

Frequent criticism of multinational corporation social responsibility is contrasted with the “Friedman Doctrine,” which maintains that the social responsibility of business is to increase profits. A general framework recognizing that the long-range purpose of exchange is the mutual satisfaction of the interests of all parties leads to a discussion of concepts from Blau's exchange structuralism. A structural model for enhancing multinational corporation strategy for socially responsible exchange behavior with developing nations is introduced.

References

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