Concepedia

Wayne Norvell

WN

Statistics

Publications

3

Citations

50

H-Index

3

Active since

1990

Affiliations

Intel (United States)(Current)

Wayne Norvell is an author at Intel (United States) specializing in marketing, management, and advertising.

Top concepts

Publications per year

1990–1995

3

Publications

3

Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course

David M. Andrus, Jay L. Laughlin, Wayne Norvell · Marketing Education Review · 1995 · 18 citations

, , +12

Marketing Differences between Large and Small Firms: A Test of the Industrial/consumer Dichotomy Hypothesis

David M. Andrus, Wayne Norvell · 1990 · 17 citations

, , +14

Tangible versus intangible copy in industrial print advertising

Joseph A. Bellizzi, Lauri Minas, Wayne Norvell · Industrial Marketing Management · 1994 · 15 citations

, , +9

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