Concepedia

Zeliha Eser

ZE

11

Publications

326

Citations

11

H-Index

2007

Active since

Affiliations

Başkent University(Current)

Pennsylvania State University

Gazi University

Valparaiso University

Zeliha Eser is an author at Başkent University specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionHospitality MarketingBrandingBrand EquityBrand LoyaltyBrand Strategy

Publications per year

2007–2018

11

Publications

11

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

Zeliha Eser, Metehan Tolon · Journal of Marketing Management · 2010 · 116 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Consumer‐based brand equity in banking industry

Tülay Girard, Zeliha Eser · International Journal of Bank Marketing · 2012 · 51 citations

Banking Industry, International Marketing, Bank Brand Equity +17

Inter‐organizational trust in franchise relationships and the performance outcomes

Zeliha Eser · International Journal of Contemporary Hospitality Management · 2012 · 25 citations

Customer Satisfaction, Consumer Research, Fast‐food Industry +17

Ecovillages as a Destination and a Study of Consumer Approaches to Ecovillages

Sefik Naci Adalilar, Sanem Alkibay, Zeliha Eser · Procedia Economics and Finance · 2015 · 25 citations · Full text

Services branding triangle

Tülay Girard, Paul Trapp, Zeliha Eser · International Journal of Bank Marketing · 2016 · 22 citations

Customer Satisfaction, Triangle Framework, Brand Strategy +22

Rows per page

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