Concepedia

Timo Kaski

TK

6

Publications

219

Citations

6

H-Index

2016

Active since

Affiliations

Haaga-Helia University of Applied Sciences(Current)

University of Toledo

Timo Kaski is an author at Haaga-Helia University of Applied Sciences specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessInteractive MarketingSales ManagementProfessional SellingConsumer BehaviorConsumer ResearchDigital MarketingMarketing Insights

Publications per year

2016–2022

6

Publications

6

Rapport building in authentic B2B sales interaction

Timo Kaski, Jarkko Niemi, Ellen Bolman Pullins · Industrial Marketing Management · 2017 · 101 citations · Full text

Business-to-business Research, Interactive Marketing, Management +6

Buyer versus salesperson expectations for an initial B2B sales meeting

Timo Kaski, Pia Hautamäki, Ellen Bolman Pullins et al. · Journal of Business and Industrial Marketing · 2017 · 39 citations

Customer Experience, Customer Satisfaction, Business-to-business Research +18

An Investigation of the Theory Practice Gap in Professional Sales

Ellen Bolman Pullins, Hanna Timonen, Timo Kaski et al. · The Journal of Marketing Theory and Practice · 2016 · 28 citations · Full text

Gap Formation, Organizational Communication, Professional Sales +15

Creating effective visuals for destination marketing videos: Scenery vs people

Ari Alamäki, Cheul Rhee, Jyrki Suomala et al. · Journal Of Vacation Marketing · 2022 · 26 citations · Full text

Digital Marketing, Visual Design, Social Media +21

The role of salesperson emotional behavior in value proposition co-creation

Catherine Johnson, Timo Kaski, Yvonne Karsten et al. · Journal of Services Marketing · 2021 · 15 citations

Customer Experience, Customer Satisfaction, Digital Marketing +21

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