Judith E. Hennessey

Humor and cognitive responses to advertising stimuli: A trace consolidation approach

H. Bruce Lammers, Laura Leibowitz, George E. Seymour et al. · Journal of Business Research · 1983 · 72 citations

Business, Marketing, Psychology +14

Irrelevant information and utilization of event base rates in nonmetric multiple-cue probability learning

Stephen E. Edgell, Judith E. Hennessey · Organizational Behavior and Human Performance · 1980 · 70 citations

Social Sciences, Psychology, Cognitive Psychology +6

The Interaction of Peripheral Cues and Message Arguments on Cognitive Responses to an Advertisement

Judith E. Hennessey, Shirley C. Anderson · ACR North American Advances · 1990 · 15 citations

Social Sciences, Psychology, Social Psychology +16

Lexical interference in semantic processing of simple words: Implications for brand names

Judith E. Hennessey, Theodore S. Bell, Robert J. Kwortnik · Psychology and Marketing · 2004 · 13 citations

Business, Marketing, Marketing Strategy +15

Do Business Communication Courses Improve Student Performance in Introductory Marketing?

Leah Marcal, Judith E. Hennessey, Mary T. Curren et al. · Journal of Education for Business · 2005 · 11 citations

Business, Marketing, Marketing Management +8