H. Bruce Lammers

A mind-brain-body dataset of MRI, EEG, cognition, emotion, and peripheral physiology in young and old adults

Anahit Babayan, Miray Erbey, Deniz Kumral et al. · Scientific Data · 2019 · 384 citations · Full text

The effect of free samples on immediate consumer purchase

H. Bruce Lammers · Journal of Consumer Marketing · 1991 · 83 citations

Consumer Study, Consumer Research, Free Food Samples +17

Humor and cognitive responses to advertising stimuli: A trace consolidation approach

H. Bruce Lammers, Laura Leibowitz, George E. Seymour et al. · Journal of Business Research · 1983 · 72 citations

Cognitive Science, Advertising, Behavioral Decision Making +13

Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising

H. Bruce Lammers · The Journal of Social Psychology · 1991 · 38 citations

Gendered Perception, Social Psychology, Targeted Advertising +26

How Hard Do I Have to Work? Student and Faculty Expectations Regarding University Work

H. Bruce Lammers, Tina Kiesler, Mary T. Curren et al. · Journal of Education for Business · 2005 · 36 citations

Student Motivation, Workforce Development, Faculty Expectations +10