Concepedia
Statistics
Publications
13
Citations
808
H-Index
11
Active since
1987
Affiliations
California State University, Northridge(Current)
California State University, Fullerton
University of Southern California
Seattle Pacific University
University of Washington
Mary T. Curren is an author at California State University, Northridge specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchMarketing CommunicationEducationConsumer BehaviorMarketing StrategyBehavioral Decision MakingBias
Publications per year
1987–2008
How does the congruity of brand names affect evaluations of brand name extensions?
Joan Meyers‐Levy, Therese A. Louie, Mary T. Curren · Journal of Applied Psychology · 1994 · 233 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +18
Attributional influences on consumers' desires to communicate about products
Mary T. Curren, Valerie S. Folkes · Psychology and Marketing · 1987 · 112 citations
Critical Incident Technique, Consumer Preferences, Consumer Decision Making +14
Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective
Mary T. Curren, Valerie S. Folkes, Joel H. Steckel · Journal of Marketing · 1992 · 105 citations
Behavioral Decision Making, Consumer Research, Decision Maker +16
"I knew we would win": Hindsight bias for favorable and unfavorable team decision outcomes.
Therese A. Louie, Mary T. Curren, Katrin R. Harich · Journal of Applied Psychology · 2000 · 62 citations
Behavioral Decision Making, Hindsight Bias, Project Management +17
Mary T. Curren, Valerie S. Folkes, Joel H. Steckel · Journal of Marketing · 1992 · 58 citations
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