Tania Elena González Alvarado

Publications

217

Citations

H-Index

2018

Active since

Affiliations

Universidade de Vigo(Current)

Universidad de Guadalajara

Tania Elena González Alvarado is an author at Universidade de Vigo specializing in customer relationship management, brand building, and customer satisfaction.

ORCID

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBrand ManagementBrand DevelopmentBusiness StrategyMarketing StrategyStrategic Management

Publications per year

2018–2020

Publications

The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

José Sánchez Gutíerrez, Pablo Cabanelas, Jesús F. Lampón et al. · Journal of Business and Industrial Marketing · 2018 · 127 citations

Customer Satisfaction, Relationship Capabilities, Brand Strategy +19

What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain

Mariana Toussaint, Pablo Cabanelas, Tania Elena González Alvarado · European Research on Management and Business Economics · 2020 · 90 citations · Full text

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