Pablo Cabanelas

Why Firms Relocate Their Production Overseas? The Answer Lies Inside: Corporate, Logistic and Technological Determinants

Pablo Cabanelas, Santiago Lago Peñas · SSRN Electronic Journal · 2013 · 137 citations · Full text

The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

José Sánchez Gutíerrez, Pablo Cabanelas, Jesús F. Lampón et al. · Journal of Business and Industrial Marketing · 2018 · 127 citations

Customer Satisfaction, Relationship Capabilities, Brand Strategy +19

What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain

Mariana Toussaint, Pablo Cabanelas, Tania Elena González Alvarado · European Research on Management and Business Economics · 2020 · 90 citations · Full text

Value co-creation, dynamic capabilities and customer retention in industrial markets

Michael W. Preikschas, Pablo Cabanelas, Klaus Rüdiger et al. · Journal of Business and Industrial Marketing · 2017 · 74 citations

Relationship Marketing, Customer Satisfaction, Resource-based View +13

Social sustainability in the food value chain: An integrative approach beyond corporate social responsibility

Mariana Toussaint, Pablo Cabanelas, Alicia Blanco‐González · Corporate Social Responsibility and Environmental Management · 2020 · 54 citations

Sustainable Development, Education, Sustainable Value Creation +23