Concepedia

Michael W. Preikschas

MW

1

Publications

74

Citations

1

H-Index

2017

Active since

Affiliations

Hochschule Bielefeld(Current)

Michael W. Preikschas is an author at Hochschule Bielefeld specializing in co-creation, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementCo-creationBusiness StrategyStrategic ManagementCustomer SatisfactionRelationship MarketingIndustrial Organization

Publications per year

2017–2017

1

Publications

1

Value co-creation, dynamic capabilities and customer retention in industrial markets

Michael W. Preikschas, Pablo Cabanelas, Klaus Rüdiger et al. · Journal of Business and Industrial Marketing · 2017 · 74 citations

Relationship Marketing, Customer Satisfaction, Resource-based View +13

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