Cherry Tin Yan Cheung

Remote work as a new normal? The technology-organization-environment (TOE) context

Peggy M. L. Ng, Kam Kong Lit, Cherry Tin Yan Cheung · Technology in Society · 2022 · 114 citations · Full text

Organizational Communication, Work Management, Project Management +10

Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention

Peggy M. L. Ng, Cherry Tin Yan Cheung, Kam Kong Lit et al. · Business Strategy and the Environment · 2023 · 67 citations · Full text

Green Marketing, Consumer Uncertainty, Engineering +25

Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

Mei Mei Lau, Peggy M. L. Ng, Elaine Ah Heung Chan et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2022 · 53 citations

Consumer Study, Consumer Research, Brand Strategy +24

Drivers of corporate social responsibility and firm performance for sustainable development—An institutional theory approach

Peggy M. L. Ng, Tai Ming Wut, Kam Kong Lit et al. · Corporate Social Responsibility and Environmental Management · 2022 · 44 citations

Firm Performance, Sustainable Development, Education +17

Why do young people do things for the environment? The effect of perceived values on pro-environmental behaviour

Peggy M. L. Ng, Cherry Tin Yan Cheung · Young Consumers Insight and Ideas for Responsible Marketers · 2022 · 36 citations

Customer Satisfaction, Engineering, Social Psychology +25