Concepedia

Elaine Ah Heung Chan

EA

1

Publications

53

Citations

1

H-Index

2022

Active since

Affiliations

Hong Kong Polytechnic University(Current)

Elaine Ah Heung Chan is an author at Hong Kong Polytechnic University specializing in consumer engagement, brand management, and culture.

Top concepts

CultureFashionBrandingMarketingManagementBrand StrategyBrand AwarenessLuxury BrandingMedia MarketingSocial Identity

Publications per year

2022–2022

1

Publications

1

Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

Mei Mei Lau, Peggy M. L. Ng, Elaine Ah Heung Chan et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2022 · 53 citations

Consumer Study, Consumer Research, Brand Strategy +24

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