Concepedia

Idika Awa Uduma

IA

Statistics

Publications

3

Citations

75

H-Index

3

Active since

2015

Affiliations

University of Port Harcourt(Current)

Federal University Wukari

Idika Awa Uduma is an author at University of Port Harcourt specializing in business, marketing management, and customer relationship management.

Publications per year

2015–2018

3

Publications

3

Customer relationship management for brand commitment and brand loyalty

Andy Fred Wali, Len Tiu Wright, Idika Awa Uduma · University of Huddersfield Repository (University of Huddersfield) · 2015 · 32 citations · Full text

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Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study

Andy Fred Wali, Idika Awa Uduma, Len Tiu Wright · Cogent Business & Management · 2016 · 23 citations · Full text

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Nascent multinationals from West Africa

Kevin Ibeh, Idika Awa Uduma, Dilshod Makhmadshoev et al. · International Marketing Review · 2018 · 20 citations · Full text

, , +14

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