Andy Fred Wali

Customer relationship management and service quality: Influences in higher education

Andy Fred Wali, Len Tiu Wright · Journal of Customer Behaviour · 2016 · 38 citations · Full text

Business, Higher Education, Marketing +12

Customer relationship management for brand commitment and brand loyalty

Andy Fred Wali, Len Tiu Wright, Idika Awa Uduma · University of Huddersfield Repository (University of Huddersfield) · 2015 · 32 citations · Full text

Business, Marketing, Marketing Management +16

Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study

Andy Fred Wali, Idika Awa Uduma, Len Tiu Wright · Cogent Business & Management · 2016 · 23 citations · Full text

Business, Marketing, Marketing Management +7

Lecturers’ Leadership Practices and Their Impact On Students’ Experiences of Participation with Implications for Marketing Higher Education Services

Hope Adanne Andy-Wali, Andy Fred Wali · Higher Education for the Future · 2018 · 18 citations

Management, Higher Education, Leadership +9

Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives

Andy Fred Wali, N. Gladson Nwokah · Journal of Global Scholars of Marketing Science · 2017 · 11 citations

Business, Marketing, Marketing Management +17