Concepedia

Eunkyung Lee

EL

5

Publications

96

Citations

5

H-Index

2019

Active since

Affiliations

Xi’an Jiaotong-Liverpool University(Current)

Wenzhou-Kean University

Korea Advanced Institute of Science and Technology

Eunkyung Lee is an author at Xi’an Jiaotong-Liverpool University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessArtsFinanceRoboticsCognitionJournalismPerception

Publications per year

2019–2023

5

Publications

5

Analyzing dynamic review manipulation and its impact on movie box office revenue

Haoxiang Ma, Jong Min Kim, Eunkyung Lee · Electronic Commerce Research and Applications · 2019 · 41 citations

Customer Review, Online Reviews, Business +4

The influence of launching mobile channels on online customer reviews

Jong Min Kim, Eunkyung Lee, Marcello M. Mariani · Journal of Business Research · 2021 · 21 citations · Full text

Customer Satisfaction, Online Customer Behavior, Customer Review +12

Effects of Marketing Decisions on Brand Equity and Franchise Performance

Eunkyung Lee, Ji‐Hern Kim, Chang Seop Rhee · Sustainability · 2021 · 12 citations · Full text

Franchise Performance, Brand Equity, Financial Performances +12

The effect of artificial intelligence (AI) robot characteristics and dialectical thinking on <scp>AI</scp> robot adoption intention

Dongyoup Kim, Kyusung Hwang, Eunkyung Lee et al. · Journal of Consumer Behaviour · 2023 · 12 citations · Full text

Artificial Intelligence, Behavioral Decision Making, Consumer Research +25

Bringing culture into the picture: cross-cultural differences in online customer reviews

Jong Min Kim, Eunkyung Lee, Yeosun Yoon · International Marketing Review · 2022 · 10 citations

Rows per page

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