Eunkyung Lee - Concepedia

Author

Eunkyung Lee

Also Known As

Eunkyung Lee

Publications

111

Citations

H-Index

Concepts

All Affiliations

Eunkyung Lee is an author at Xi’an Jiaotong-Liverpool University specializing in marketing, management, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	45
2	Business	2	2	53
3	Arts	1	1	21
4	Social Sciences	1	1	12
5	Behavioral Sciences	1	1	12

Eunkyung Lee

Publications

Citations

H-Index

Page 1

	Year	Citations
Analyzing dynamic review manipulation and its impact on movie box office revenue Haoxiang Ma, Jong Min Kim, Eunkyung Lee Electronic Commerce Research and Applications Customer ReviewOnline ReviewsBusinessDynamic Review ManipulationBusiness Analytics	2019	41
The influence of launching mobile channels on online customer reviews Jong Min Kim, Eunkyung Lee, Marcello M. Mariani Journal of Business Research Customer SatisfactionOnline Customer BehaviorCustomer ReviewMobile MarketingSocial Media	2021	21
Effects of Marketing Decisions on Brand Equity and Franchise Performance Eunkyung Lee, Ji‐Hern Kim, Chang Seop Rhee Sustainability Franchise PerformanceBrand EquityFinancial PerformancesBrand ManagementBrand Strategy	2021	12
The effect of artificial intelligence (AI) robot characteristics and dialectical thinking on <scp>AI</scp> robot adoption intention Dongyoup Kim, Kyusung Hwang, Eunkyung Lee, Journal of Consumer Behaviour Artificial IntelligenceBehavioral Decision MakingConsumer ResearchConsumer AttitudeCognition	2023	12
Bringing culture into the picture: cross-cultural differences in online customer reviews Jong Min Kim, Eunkyung Lee, Yeosun Yoon International Marketing Review	2022	10

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