Concepedia

Chung-Kue Hsu

CH

5

Publications

332

Citations

5

H-Index

1998

Active since

Affiliations

Montclair State University(Current)

Chung-Kue Hsu is an author at Montclair State University specializing in management, marketing, and brand awareness.

Top concepts

MarketingManagementBrandingAdvertisingBrand StrategyBrand AwarenessConsumer ResearchMarketing CommunicationArtsBusiness

Publications per year

1998–2018

5

Publications

5

An examination on multiple celebrity endorsers in advertising

Chung-Kue Hsu, Daniella McDonald · Journal of Product & Brand Management · 2002 · 178 citations

Targeted Advertising, Consumer Research, Social Marketing +18

Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model

Maria Royne Stafford, Nancy Spears, Chung-Kue Hsu · Journal of Current Issues & Research in Advertising · 2003 · 54 citations

Magazine Advertising, Targeted Advertising, Magazine Advertisements +21

Femvertising: State of the art

Chung-Kue Hsu · Journal of brand strategy · 2018 · 34 citations

Consumer Brand Managers, Consumer Research, Brand Strategy +23

Selling products by selling brand purpose

Chung-Kue Hsu · Journal of brand strategy · 2017 · 34 citations

Brand Strategy, Brand Loyalty, Personal Branding +17

The role of mood in price promotions

Chung-Kue Hsu, Ben Shaw‐Ching Liu · Journal of Product & Brand Management · 1998 · 32 citations

Customer Satisfaction, Consumer Decision Making, Consumer Uncertainty +15

Rows per page

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