Concepedia

Maria Royne Stafford

MR

4

Publications

111

Citations

4

H-Index

1993

Active since

Affiliations

University of North Texas(Current)

University of Georgia

Maria Royne Stafford is an author at University of North Texas specializing in arts, communication, and journalism.

Top concepts

Publications per year

1993–2003

4

Publications

4

Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model

Maria Royne Stafford, Nancy Spears, Chung-Kue Hsu · Journal of Current Issues & Research in Advertising · 2003 · 54 citations

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Participant Observation and the Pursuit of Truth: Methodological and Ethical Considerations

Maria Royne Stafford, Thomas F. Stafford · Market Research Society Journal · 1993 · 27 citations

, , +7

The Effectiveness of Tensile Pricing Tactics in the Advertising of Services

Maria Royne Stafford, Thomas F. Stafford · Journal of Advertising · 2000 · 19 citations

, , +16

Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness

Maria Royne Stafford, Thomas F. Stafford · Journal of Current Issues & Research in Advertising · 2001 · 11 citations

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