Concepedia

Gary D. Walls

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Statistics

Publications

1

Citations

234

H-Index

1

Active since

1994

Affiliations

Universidad Panamericana(Current)

Gary D. Walls is an author at Universidad Panamericana specializing in brand management, brand development, and marketing strategy.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBrand ManagementSales ManagementBrand DevelopmentBusiness StrategyMarketing Strategy

Publications per year

1994–1994

1

Publications

1

Internal Marketing

Walter E. Greene, Gary D. Walls, Larry J. Schrest · Journal of Services Marketing · 1994 · 234 citations

Brand Strategy, Competitive Advantage, Internal Promotion +16

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