Statistics
Publications
2
Citations
285
H-Index
2
Active since
1994
Affiliations
Fundação Getulio Vargas(Current)
Walter E. Greene is an author at Fundação Getulio Vargas specializing in business strategy, strategic management, and business.
Publications per year
1994–2000
2
2
Walter E. Greene, Gary D. Walls, Larry J. Schrest · Journal of Services Marketing · 1994 · 234 citations
Brand Strategy, Competitive Advantage, Internal Promotion +16
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