Concepedia

Larry J. Schrest

LJ

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Publications

1

Citations

234

H-Index

1

Active since

1994

Affiliations

Universidad Panamericana(Current)

Larry J. Schrest is an author at Universidad Panamericana specializing in brand management, brand development, and marketing strategy.

Top concepts

Publications per year

1994–1994

1

Publications

1

Internal Marketing

Walter E. Greene, Gary D. Walls, Larry J. Schrest · Journal of Services Marketing · 1994 · 234 citations

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