Concepedia

Marcel Huettermann

MH

6

Publications

202

Citations

6

H-Index

2019

Active since

Affiliations

ZHAW Zurich University of Applied Sciences(Current)

German Sport University Cologne

Marcel Huettermann is an author at ZHAW Zurich University of Applied Sciences specializing in marketing, organizational behavior, and smart city.

ORCID

Top concepts

Publications per year

2019–2023

6

Publications

6

Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

Marcel Huettermann, Sebastian Uhrich, Joerg Koenigstorfer · Journal of Global Sport Management · 2019 · 72 citations

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Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors

Marcel Huettermann, Galen T. Trail, Anthony D. Pizzo et al. · Journal of Global Sport Management · 2020 · 71 citations

Fan Engagement Behavior: Validation of a Theory-Based Scale

Masayuki Yoshida, Rui Biscaia, Sebastian Uhrich et al. · Journal of Sport Management · 2023 · 19 citations · Full text

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

Marcel Huettermann, Thilo Kunkel · Sport Marketing Quarterly · 2022 · 15 citations · Full text

Requirements for future digital visitor flow management

Marcel Huettermann, Tatjana Thimm, Frank Hannich et al. · Journal of Tourism Futures · 2019 · 14 citations · Full text

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