Concepedia

Poja Shams

PS

16

Publications

1.3K

Citations

15

H-Index

2013

Active since

Affiliations

Karlstad University(Current)

BI Norwegian Business School

Lund University

Aarhus University

Høyskolen Kristiania

Poja Shams is an author at Karlstad University specializing in marketing, social sciences, and management.

Top concepts

MarketingManagementSocial SciencesConsumer ResearchCustomer SatisfactionNutritionPsychologyFood ChoiceCognitive ScienceInteractive Marketing

Publications per year

2013–2023

16

Publications

16

Service innovation in e-commerce last mile delivery: Mapping the e-customer journey

Yulia Vakulenko, Poja Shams, Daniel Hellström et al. · Journal of Business Research · 2019 · 240 citations

Customer Satisfaction, Service Innovation, Service Research +10

Frontline encounters of the AI kind: An evolved service encounter framework

Stacey G. Robinson, Chiara Orsingher, Linda Alkire et al. · Journal of Business Research · 2019 · 190 citations · Full text

Artificial Intelligence, Ai Kind, Engineering +11

Online retail experience and customer satisfaction: the mediating role of last mile delivery

Yulia Vakulenko, Poja Shams, Daniel Hellström et al. · The International Review of Retail Distribution and Consumer Research · 2019 · 187 citations · Full text

Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field

Erik Wästlund, Tobias Otterbring, Anders Gustafsson et al. · Journal of Business Research · 2014 · 85 citations

Behavioral Sciences, Situ Gaze Behavior, Behavioral Decision Making +14

Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising

Johan Högberg, Poja Shams, Erik Wästlund · Journal of Retailing and Consumer Services · 2018 · 83 citations · Full text

Rows per page

1–5 of 16