Concepedia
Statistics
Publications
16
Citations
1.3K
H-Index
15
Active since
2013
Affiliations
Karlstad University(Current)
BI Norwegian Business School
Lund University
Aarhus University
Høyskolen Kristiania
Poja Shams is an author at Karlstad University specializing in marketing, social sciences, and management.
Top concepts
MarketingManagementSocial SciencesConsumer ResearchCustomer SatisfactionNutritionPsychologyFood ChoiceCognitive ScienceInteractive Marketing
Publications per year
2013–2023
Service innovation in e-commerce last mile delivery: Mapping the e-customer journey
Yulia Vakulenko, Poja Shams, Daniel Hellström et al. · Journal of Business Research · 2019 · 240 citations
Customer Satisfaction, Service Innovation, Service Research +10
Frontline encounters of the AI kind: An evolved service encounter framework
Stacey G. Robinson, Chiara Orsingher, Linda Alkire et al. · Journal of Business Research · 2019 · 190 citations · Full text
Artificial Intelligence, Ai Kind, Engineering +11
Online retail experience and customer satisfaction: the mediating role of last mile delivery
Yulia Vakulenko, Poja Shams, Daniel Hellström et al. · The International Review of Retail Distribution and Consumer Research · 2019 · 187 citations · Full text
Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field
Erik Wästlund, Tobias Otterbring, Anders Gustafsson et al. · Journal of Business Research · 2014 · 85 citations
Behavioral Sciences, Situ Gaze Behavior, Behavioral Decision Making +14
Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising
Johan Högberg, Poja Shams, Erik Wästlund · Journal of Retailing and Consumer Services · 2018 · 83 citations · Full text
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